Building your own fully-functioning and well-designed website isn’t rocket science anymore. It’s quite easy actually, even for a complete novice. There are umpteen advantages of setting up a website to optimise your online presence. A rich website can help you improve your customer service, provide a platform to communicate with customers and help you engage with new audiences.

In a nutshell, a solid website can drive growth for your business by fostering lasting relationships with customers. Here are a few quick pointers to get you through:

1. Set a goal and design a strategy

Being active online has its own set of pros for any and every business. It goes without saying that it helps build a customer base, drive sales, increase web traffic and receive insights, to name a few. But to achieve these, there should be a plan. You should attempt to answer the following questions:

  • Who your target audience is?
  • What areas will interest your audience?
  • What content is available and what you need to curate?
  • 2. Content is king

    Content is at the core of websites. Production of quality content can help get a site up the search rankings. Dated and user friendly content drives traffic to a website. Try to keep the content as updated as possible. Your website is the perfect platform to showcase (brag) your finest work, ideas, discussions, services etc. Curate content that takes a stand on a topic and something that resonates with your users.

    3. Web design

    The layout and look are what appeal to users first, so keep it clutter-free and user-friendly, with ample white space for aesthetics. People should be able to navigate through with ease.

    4. Make it responsive and mobile-friendly

    A site that’s mobile-friendly is crucial and will help set you apart from your competitors. Invest in it even if it means that you’ll have to shell out a few bucks. It will go a long way in promoting your business in this mobile world. A responsive website changes to fit the device it is being used on, be it a mobile, tab or desktop. Content layout and preference should be designed to automatically adjust to the device.

    5. User Interface

    User Experience (UX) entails a user-centric design, keeping in mind what the user wants and needs with regard to the designing systems, structure and flow for users to navigate through a site. While User Interface (UI) design deals the style and structure — what the user sees during the experience. This is when visuals, graphics, colours, typography, and other visual elements are introduced. It technically means action buttons, text, visuals and any tool that initiates interaction. A good user interface should be transparent and trouble-free for users to grasp the functionality of that interface.

    6. SEO optimization

    Getting listed on popular search engines is the most viable way of directing free targeted traffic to your site. All the search engines provide nationwide results, basis popularity of a website and proximity of the user to the business. You just need to submit your URL to the main global search engines, for free, to get listed. Search engines pick up authentic and relevant content for the keyword used while searching. So, always feed keyword optimised title tags, alt tags, headers and content.

    7. Call to action

    It can be a contact-us page, subscribe button, or whatever you wish your users to accomplish on your site. Give a CTA at the end of every page for users to subscribe to or visit a page relevant to the subject. You have to provide something of worth for your customers to carry out an action. Also, be prompt to any query posted by users on your site.

    8. CRM

    Customer Relationship Management (CRM) is a strategy to manage a business’ relationship with your readers/ visitors/ users/ customers. There are plenty of tools available for efficient CRM. Find the tool most appropriate for your website, and integrate that software to the site to stay connected to your readers/ visitors/ users/ customers. Use the database information to apprise them of everything new happening on your site.

    9. Personalised about-us page

    This is the page which must be full of life and personalised to give a sense to your customers about what your business and its core team is all about. This is the page to show the world how passionate you are about what you do. You can subtly boast about your brand legacy and share the inspiring story behind its inception.

    10. Images and videos

    Your site imagery should be full of images of actual products, events and services. Do not use stock images. Give it a natural and personal touch. Videos are a great way to connect so a short and crisp intro video is a great idea to give an insight into your site at the home page. It will give you a head-start.

    Keep monitoring your website and keep scaling it up according to the shift in trends and need of the hour.

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    Published by Reeja Jacob

    Reeja Jacob is a media consultant & communication expert. She was a former sub-editor of The Indian Express (Delhi) and has worked with some of the leading media houses and government organisations like the Hindustan Times, Ministry of Women and Child Development and National Commission for Women.

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