Which Data to Use?
As a brand owner, you will be having access to tons of data relevant to your business. This could be “first-party data”, – what you directly collect from your customer or audience from your website, e-store etc, “second-party data, – which you acquire from other organizations, and “third party data”, – which you would buy from a marketplace.
But all this would be “raw data”, which has huge potential. To unlock this potential and use it to improve your brand and business, data analytics tools, processes and expertise are required.