Over the last 14 years, we have built 100s of websites for different types of businesses from diverse industries. And in most projects, we had to educate our customers about the importance of having good content in the website.
A number of small businesses, especially from the traditional sectors, whom we interacted were concerned about the cost of bringing “digital” into their business. They understand the importance of it, yet are worried about the “investment” required.
Being a partner for a number of brands and businesses, one of the most common tasks we have is to drive growth. For sales as well as brand awareness. While working with SMEs, one aspect we found common – and interesting – among them is the lack of using data in their growth plan.
Among all types of businesses, restaurants have the advantage of creating highly appealing content around their products. Yes, food and drinks. Apart from the visual appeal, it also will tingle your users’ cravings.
You probably have an aesthetically appealing online store with easy navigation, excellent
products and spot-on customer service, but that is just a job half-done. It all boils down
to how to get it to the right audience to drive sales.