A number of small businesses, especially from the traditional sectors, whom we interacted were concerned about the cost of bringing “digital” into their business. They understand the importance of it, yet are worried about the “investment” required.

Being a partner for a number of brands and businesses, one of the most common tasks we have is to drive growth. For sales as well as brand awareness. While working with SMEs, one aspect we found common – and interesting – among them is the lack of using data in their growth plan.

A lot of creative professionals look down at technology & data science when having a discussion on creative ideas or campaigns. And there are some who strongly believe in data-driven advertising.

Among all types of businesses, restaurants have the advantage of creating highly appealing content around their products. Yes, food and drinks. Apart from the visual appeal, it also will tingle your users’ cravings.

Is your content working? Do you know why it works or doesn’t? This article looks at Using data-analytics driven insights for creating social media content that works.

Building your own fully functioning and well-designed website isn’t rocket science anymore. It’s quite easy actually, even for a complete novice.

The joy of having your favourite pair of denim shipped home by just selecting and making the payment online from the comfort of your bedroom is priceless.

You probably have an aesthetically appealing online store with easy navigation, excellent products and spot-on customer service, but that is just a job half-done. It all boils down to how to get it to the right audience to drive sales.

G Broadband was going through a tough phase with many players in a highly competitive broadband market. With everyone fighting the price war, G Broadband had to stand out and sustain growth with better engagement and retention of customers.

With its B2B business model established and growing well, Taurus decided to tap the B2C market, with a large range of table mats to suit every buyer and occasion. MediaJenie with its proven track record was chosen again by Taurus for this venture.

Taurus Table Mats and MediaJenie has been associated for more than 5 years. When Taurus launched its B2B model, of selling customized table mats to restaurants and hotels, MediaJenie helped the brand with website design, customized-mat-design tool and SEO.

Bespoke luxury leather brand Karlsson had a unique challenge. Being in the customized product segment, as opposed to bulk-produced, they had to manage an optimum pipe-line for enquiries and sales.

Heera SIddhi Homes had launched their ambitious project “Commanders Heera Siddhi Homes” in Panvel, an 899 Apartment township, spread across 8+ acres and 3 phases.

When Pavana Valley Resort, approached MediaJenie for a digital transformation, the sales were at the lowest point.

E-commerce marketing is the mechanism to build awareness and mobilise people towards a business that features its products and service online.

The sole rationale of any business is to attract customers, and it is only possible through appropriate marketing

Always start with a good inventory management system. There are many cloud-based tools available for this purpose.

Last year (2018) saw a dip in consumer spending across most sectors in India. With more options available for today’s consumers

Online sales and marketplaces have opened up the retail business in an unprecedented way. With the potential of selling to anyone and anywhere

So finally you have taken the plunge, quit your job and started your business! Congratulations! Welcome to the exciting club of entrepreneurs and start-ups.

Yet restaurant business is one of the most challenging one, with most of them downing the shutters within the one year of the start.

At some point in time, every small business owner starts thinking about how to grow sales. Unlike a medium or large enterprise

When a 3-decade old leather manufacturing veteran wanted to launch their shoe-brand, they chose MediaJenie.