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Online Promotion Service from MediaJenie |
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A successful online campaign is not just about advertising in the best website.
It has various
components.
A successful campaign should engage users, attract potential customers and retain
them.
It must also help in creating a credible image for the business or brand.
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MediaJenie's Online Campaign covers the following. (Click to See Detail):
Pre-Campaign Analysis
Target User Profiling
Planning
Traffic Analytics
Online PR
Online Advertisements
SEO - Search Engine Optimization
SMM - Social Media Marketing
Result Analysis and Documentation |
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Pre-Campaign Analysis |
| MediaJenie will first study the client's business model, industry, brand positioning, competition and its online activities among a number of other factors, that would influence the online campaign. A thorough audit of online asset and these factors would be done in the Pre - Campaign Analysis. |
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Target User Profiling |
MediaJenie will establish the ideal target audience, working with the client's team. Here we will
understand what kind of user base we are targeting and the ideal methods/platforms for this. |
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Planning |
MediaJenie will define the plan & activities for the online campaign considering the budget and
targets. In this phase, the possible activities that need to be handled for a successful campaign will be defined. The detailed process, activities and flowcharts would be prepared. These include the methods, online
platforms, social media sites and other websites we would be using for this campaign. Standards and guidelines for the Online Campaign would be established in this phase. These will cover
the kind of approach, immediate goals and targets, SEO aspects, SMO aspects, SMM concepts and
ideas etc. |
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Traffic Analytics |
MediaJenie will monitor and analyze the traffic towards the client website. Weekly or monthly
analysis would be done according to the plan and budget. In this activity, MediaJenie will analyse
visitors, page views, external links, entry/exit pages, search patterns & results and will understand
the browsing pattern, customer satisfaction, information flow, influencing factors etc. |
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Online PR |
| MediaJenie will carry out the Online PR campaign for the client. MediaJenie will identify the right combination of free and
paid press release and news websites for promoting/publishing the press releases, news articles and
general articles. This activity will help in building credibility for the brand, over the web. |
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Online Advertisements |
| MediaJenie will manage the online advertisements for the client. The right ads/ banner/ animation/
video etc would be designed and developed in-house and will be published in the websites/ portals
and other online platforms identified in the planning phase. MediaJenie will take care of the media
buying, releasing and monitoring of the ads across all sites. |
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SEO - Search Engine Optimization |
| MediaJenie will handle the search engine optimization of the website, so that the website receives a good position in the relevant search results. The steps for increasing the popularity of the site and quality link building etc will be taken care. |
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SMM - Social Media Marketing |
| Social media websites offer a great platform to reach customers and market. These websites become ideal space to listen to the customers, learn what they are saying and take a proactive approach by engaging them in various brand related activities and interactions. |
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Result Analysis and Documentation |
Monthly analysis and audit will be made on the total Online Campaign – Online Ads, Online PR, SEO,
SMM, Traffic Analysis and Results. The observations would be documented and discussed with the client to
see if any course corrections or refinement is required. |
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For more details or an estimate |
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